Qual without borders

Thanks to MASMI’s leading-edge approach, qualitative research is no longer restricted by location or focus group facilities.

We offer:

Qualitative chat groups – synchronous focus groups using a live moderator and chat room technology to deliver the best combination of in-depth responses, researcher control, and real time deliverables of recordings and transcripts.

Bulletin board sessions – asynchronous qualitative studies, providing the possibility to interact with up to 30 participants at dispersed locations, allowing them the opportunity to post comments at their convenience.

Online in-depth interviews, diads, groups and more – fully interactive small scale qualitative research, combining audio and video interaction freed from the constraints of a single geographic location.