Positioning your brand to hit the target

TargetView provides critical direction for the development and improvement of brand positioning strategies that drive high desirability for usage. TargetView is in tune with the latest thinking on branding. It uses advanced analytical techniques that provide superior understanding, and delivers actionable results and insights for the development, support and implementation of marketing plans.

The main focus of TargetView is brand desirability, and how to improve it through appropriate image and positioning adjustments. To do this, marketers need to understand which elements impact brand desire in the consumer's mind.

MASMI uses experience and analytics to identify the presence of segments with similar drivers of desirability, and provide recommendations on how to position a brand, or a portfolio of brands, to improve reach and increase effectiveness.