Less is more!
MASMI does not use endless analyses just to impress, but focuses instead on questions which need to be answered at the specific stage of product development or product life cycle.
We have an extensive armoury of analytical tools; each designed to provide information to answer a specific marketing question and used with our best practice protocols:
- IdeaView
- ConceptView
- ProductView
- PriceView
Ideas that work
Good can get better!
Is the price right?
What do they really want?