Get rid of the bad apples before it's too late!

Some companies wait until it is too late to test new product concepts, and in the end launching regardless of what research tells them. Research has shown that the cost of failure increases as a company moves through the product development process. 

MASMI’s ConceptView and ProductView protocols provide customisable approaches to efficiently screen new ideas and product prototypes at a very early stage so that you can focus your development resources on those products that are most likely to succeed in the marketplace.