Good can get better!

ProductView incorporates protocols that relate to the different stages of a product’s development and lifecycle. These protocols provide best practice approaches for the methodology to be used in collecting the information, the type of information needed and the analyses required to extract data insights so that MASMI can provide conclusions and recommendations on next steps.

The focus of ProductView is on aspects of product performance and/or package, the identification of strengths, weaknesses, drivers of acceptance and opportunities for improvement. These protocols seamlessly combine, if needed to ConceptView and PriceView protocols to help MASMI customise research to your needs.